Trend Guide: Strings, Low-Cut Bikinis and Self-Tanning Essentials

Whether you are planning a weekend at Piha, a holiday in the Bay of Islands, or simply refreshing your warm-weather wardrobe, swimwear choices have never been more varied or expressive. This season, the emphasis is on bold silhouettes, minimal coverage, and sun-ready skin — all combining into a cohesive summer aesthetic that works for a wide range of body types and personal styles.

What Makes a Women’s Swimsuit Trendy Right Now?

The women’s swimsuit landscape this season is dominated by two contrasting directions: ultra-minimal and architecturally structured. String bikinis with micro triangles and adjustable ties have made a strong return, offering maximum versatility and a vintage-inspired feel. On the other end of the spectrum, high-cut one-pieces with cut-out detailing and low-back designs are equally popular for those who prefer more coverage without compromising on style. Earthy tones, bold colour-blocking, and vintage floral prints are particularly prominent across New Zealand swimwear retailers this summer. Fabrics with UV protection and quick-dry technology are also becoming standard features in quality women’s swimsuits, blending practicality with fashion.

Men’s Swimsuit Styles Worth Knowing

Men’s swimwear is also seeing a notable shift in trends. The classic boardshort is being replaced or complemented by shorter swim trunks and square-cut styles that draw inspiration from European beach culture. Retro-inspired prints, solid block colours, and textured fabrics are all having a moment. For New Zealand summers, lightweight and fast-drying materials remain a priority. Men’s swimsuit options now also increasingly include built-in UPF sun protection, which is especially relevant given New Zealand’s high UV index. Tailored fits that transition easily from beach to café are a key selling point this season.

The Rise of the Trendy Bikini

Among the most talked-about styles is the low-cut bikini — characterised by high-rise bottoms sitting well below the natural waist, elongating the torso and offering a retro-meets-modern aesthetic. Paired with a minimal bandeau or triangle top, this silhouette creates a streamlined look that photographs well and feels comfortable to wear all day. Ruched detailing, ring hardware, and lace-up sides are popular embellishments. The trendy bikini market in New Zealand is well-served by both local designers and international brands, giving shoppers a wide range of price points and styles to choose from.

Self-Tanning Essentials for a Beach-Ready Look

Achieving a sun-kissed appearance without prolonged UV exposure has become a key part of the modern swimwear experience. Self-tanning products have improved significantly in recent years, with formulas now offering streak-free application, natural-looking results, and skin-nourishing ingredients. Mousse-based tanners are popular for their quick-dry finish, while gradual tanning lotions work well for those new to self-tanning. Exfoliation and moisturising before application are widely recommended for an even result. Many New Zealanders are incorporating self-tanning into their pre-beach routine as awareness of sun safety continues to grow.

How to Choose the Right Swimwear for Your Body

Beyond trends, the most important factor in choosing swimwear is fit and comfort. A well-fitting women’s swimsuit or men’s swimsuit will always look better than a trendy piece that does not sit correctly. When shopping, consider the activities you plan to do — competitive swimming, casual beach lounging, or water sports all call for different levels of support and coverage. Adjustable straps, underwire options, and varying leg heights all contribute to how a piece will feel and look. Trying pieces on, or carefully checking size guides when shopping online, makes a significant difference in overall satisfaction with your purchase.

Caring for Swimwear to Make It Last

Quality swimwear is an investment, and proper care extends its lifespan considerably. Rinsing swimwear in cold fresh water immediately after use removes chlorine, salt, and sunscreen residue that can break down elastic fibres over time. Hand washing with a gentle detergent is preferable to machine washing, and swimwear should always be dried flat in the shade rather than wrung out or tumble dried. Rotating between two or more pieces during a holiday or swim season also allows the fabric to recover its shape between wears. These simple steps keep both women’s and men’s swimwear looking and performing well for multiple seasons.

Swimwear trends this season reward those who mix personal style with practical considerations. Whether you gravitate toward a statement trendy bikini, a streamlined one-piece, or a relaxed men’s short trunk, the best approach is to invest in pieces that fit well, suit your lifestyle, and are built to last through many New Zealand summers.